Why Schools Choose Outreach Marketing
Direct engagement builds trust and converts faster than random ads.
More Awareness
Parents in your target communities hear about your school and understand your value.
Verified Leads
You receive real parent contacts for admissions follow-up, not empty impressions.
Targeted Campaign
We focus only on areas you choose—better conversions and lower waste.
Clear Reporting
You get a campaign report summary plus recommendations for improvement.
How It Works
A structured process from planning to reporting.
1. Consultation with School Management
Step 1
We meet the school owner/principal to understand admission goals, target areas, school strengths, and campaign expectations.
2. Community Mapping & Target Selection
Step 2
Together with the school, we identify the specific communities/areas where you want to attract parents for admissions.
3. Field Outreach (House-to-House)
Step 3
Our outreach team visits homes, engages parents respectfully, shares the school’s key value, and answers questions.
4. Verified Lead Collection
Step 4
We collect qualified leads: parent/guardian name, phone, location/community, number of children, and interest level.
5. Monitoring & Quality Assurance
Step 5
A supervisor validates activity, ensures correct data, and maintains professional conduct throughout the campaign.
6. Final Report & Handover
Step 6
You receive a clear campaign report plus a verified list of potential parents to support enrollment follow-up.
What you receive at the end
We don’t just “talk to people”—we deliver verified data and a clear report.
✅ Verified parent/guardian lead list (phone + location + interest)
✅ Campaign report summary (coverage areas, engagement notes)
✅ Recommendations for follow-up & conversion (admissions)
✅ Optional: flyers/stickers distribution support (if provided by school)
Our Campaign Team
Organized roles to ensure quality, speed, and accountability.
Outreach Agents
Frontline engagement, house-to-house visits, and lead collection.
Field Supervisor
Quality assurance, daily validation, and agent coordination.
Campaign Coordinator
Planning, reporting, and stakeholder communication.
Suggested Campaign Timeline
A typical 1-month outreach schedule (can be customized).
Week 1 — Planning & Target Mapping
Consultation, target areas selection, campaign setup.
Week 2 — Intensive House-to-House Outreach
Daily parent engagement and lead collection.
Week 3 — Follow-up Engagement
Deeper engagement in key areas + verification checks.
Week 4 — Final Outreach & Reporting
Final lead compilation, summary report, recommendations.
Tip: Running outreach during third-term vacation improves conversions because families are actively planning admissions.
Pricing & Requirements
Transparent costs and what’s needed to start.
| Item | Details |
|---|---|
| Agent Contract Fee | GHS 2,000 per agent (1-month campaign) |
| TNT (Transport & Feeding) | GHS 30 per agent per day |
| Flyers/Stickers | Provided by the school (or supplied by DALEAM on request) |
What the school should provide
Target communities/areas, key selling points, admission requirements, and (optional) flyers/stickers.
What DALEAM provides
Trained outreach agents, supervision, lead capture, validation, and final campaign reporting.
FAQ
Quick answers about the outreach campaign.
We recommend end of term and third-term vacation periods when parents are planning school moves and admissions.
We guarantee structured outreach and verified leads. Admissions depend on the school’s pricing, capacity, location, and follow-up.
We use supervision, random verification calls, and daily checks to ensure lead quality.
Yes. The school can define target communities, and we execute outreach within those areas.
Ready to grow your school enrollment?
Contact us and we’ll help you plan the best campaign for your target communities.